Google Panda Update: A Critical Study

Google Panda, also known as Google Farmer, is basically a program that learns from user surveys and human preferences. The credit of it goes to Navneet Panda, a Google engineer and an expert at Machine Learning from India.

This update, introduced on February 24, 2011 by Google, is named as “Panda Update” after the name of Navneet Panda. It works on predictive choices of the users.

Google panda involves a Machine Language Algorithm (MLA) update that uses artificial intelligence in a more sophisticated and scalable way than the before. Like human quality tester it measures and scrutinizes quality of the content, judges its originality, uniqueness and relevancy.  It inspects elements like quality links, designs, graphics and other paraphernalia. It looks at the words that appear on WebPages, how users are linking to these pages, and more on the reputation of websites.  It plays such an important role in Google search engine ranking that many experts belong to SEO field prefer to say “Google Panda is more a ranking factor than algorithm update”.

How does Panda Update work?

It acts as a quality filter on search results, using survey data to determine desirable and undesirable site characteristics. It does mean more organic traffics and good search results that help a site get better ranks in Google.

Good copy sells and popularity get huge incentive on Google.

It does guarantee on “high quality content” that is interesting, enjoyable, pleasing, adequate data and statistics enriched.

Override domain policy is subject to undergo penalty.

It is refined and pushed manually on a monthly basis

It deploys internationally in English

Low scores on some deep URLs can impact the entire domain

Panda works based on the followings:

Search impressions

Click Through Rates (CTR)

Browse rate (action on your site) and bounce rate

Time on site

Repeat search and visit

Onsite search queries

Navigation paths

Google Panda & Content

Keyword density of the top 3 results should not be more than 0.5%.

The content volume of a top 3 search result should be over 2400 words (3C)

Insertion of keyword in the title is more reliable factor than putting it on the URL.

Using keyword is more important factor than perfect match domains or exact keyword in the meta description

Regardless of length all pages should be well written

As use of attractive images and their proper placement stimulate imagination, it helps in getting more traffic and their staying on your page longer.

Your use of videos can assist time on site

Use content that is interesting, engaging, pleasing, enjoying, and adequate.

Good, fresh and relevant content is subject to get very good incentives on behalf of Google.

Very good popularity and copy sells earn its own links automatically.

Some Important Tips for Content, Keeping Pace with Panda:

Do research on keywords and select most relevant that people may use to find your content.

Use keyword at the title of your content.

Your links must be from trusted, reputed and quality websites.

Do links with the words of your WebPages that you think people may find for.

Keep visitor attracted and arrested to your website to keep your site away from bounce

All pages should be fresh and on hot topics.

Make many links point at your webpage

Share your content with many reputed social networking sites.

Add history

It should be loaded quickly to lower bounce rate.

Ensure factors so that search engine easily “crawl” pages on site.

Keyword density of the top 3 results must not be more than 0.5%

The average content length of a top 3 search result should be over 2400 words (3C).

Include images to stimulate imagination and place them in a proper way to increase readability. 

Significant panda updates:

1.0 - February 24, 2011 (Monday)

2.0 - April 11, 2011 (Monday)

2.1 - May 10, 2011 (Tuesday)

2.2 - June 16, 2011 (Thursday)

2.3 - July 23, 2011 (Saturday

Besides another important panda update in March 2012, states “over-optimization penalty" that does mean if you do more works (low quality) it will be penalized by Google.

Effects of Google Panda:

With the panda update, Google has improved their ability to detect scraper sites and banish them from the SERPs. This update has brought almost 12% changes in the search results.  As the consequence of panda update by Google, a rise in the rankings of social networking sites and news sites has been found. 

Consequences of Google Panda:

Lower the rank of "low-quality sites" or "thin sites"

Thin or duplicate content is treated as a low ROI tactic

It penalizes or permanently bans spammy and copied content

Time lapse updates make testing almost impossible

Link building is not a way to overcome a quality penalty

SEOs need to acquire deeper skill sets

If you are a webmaster or an SEO expert, you must know Google Panda as “Google Panda" is more a ranking factor than algorithm update”. Be out of your old SEO methods and accept Panda for better ranking.  

Content Writing Service in Kolkata

Kolkata can be said “writers’ land” where emperor of Benaglai literature Bankim Chandra Chatterjee, poet of poets Michael Madhusdan Dutta and the great noble laureate R.N. Tegore sowed the seed of writing that germinated in the course of time to bring forth the full grown tree of our present time. 

To discuss on our relevant topic “Content Writing Service in Kolkata”, I would ask your permission for allowing me to go back to the history of Content Writing Service in Kolkata.

Soon after the commercialization of the internet in 1995 and the successful introduction of LPG (Liberalization, Privatization, and Globalization) in India, as one of leading cities in India, Kolkata took web design and development service as one of their major and important activities. Their initiatives did not stop with offering active, attractive and aesthetically appealing websites, but to ensure their ranks in major search engines- they started providing effective and flawless SEO services that require unique, relevant, user and search engine friendly content. Therefore, this writers’ land had been the most preferred location for feeding the global market with supreme quality content. The world was so contented with quality of the content that content writing service in Kolkata gained high admiration across the globe.

Content writers in Kolkata, started thinking content is as important as the lifeblood of a webpage. They think informative, well structured, user-friendly as well as search-engine friendly web content can definitely ensure the regular flow of traffic into a website. According to them a piece of compact, relevant and informative writing can be the lifeline of an online campaign. Through many research works, the content writers in Kolkata come to the conclusion that content is the king. After that, content writing service in Kolkata has brought many time to time changes, keeping pace with changing dynamics of business and time to time algorithm updates released by Google.

To please their clients and customers across the globe, the content writers in Kolkata create effective and target oriented content after analyzing their sites, industry types, products, and services. To meet the purpose and determine the success of building websites, content developers in Kolkata put right keywords and key phrases in right places, keeping correct number of repetitions and links with them to ensure maximum CTR (Click Through Rate) and high CRO (Conversion Rate Optimization).

Now have a look at various genres that undergo content writing service in Kolkata:

• Website Content Writing

• Website Copy writing

• Blog Content Writing

• Article Writing

• Press Release Writing

• Advertising Copy-writing

• Review Writing

• Technical Writing

• m-learning

• E-learning

• Creative Writing

• Storyboard Writing

• E-books

• Content Writing for E-commerce Websites

• Blog Commenting

• Newsletter Writing

• e-brochure Writing

• Sales Letter Writing

• Sales Copy Writing

Content writers in Kolkata changed their opinions as soon as the panda update was released by Google in February, 2011. They started saying relevant and unique content is the king, instead of simply calling “content is the king”.  Then they again brought some other changes in their techniques and strategies only after the penguin update brought to the scene by Google. While the content writers around the world were fighting for finding out the strategies to cope with the effects of panda, then the content developers in Kolkata set their agenda and strategies to be on both panda and penguin.  

Based in Kolkata (India), Arcadia Invent, an organization of experienced content developers, has earned a great deal of acclamation around the globe for proving professional and industry standard content writing solutions. Our world class and professional web content writers have gained extensive technical expertise on how to write and develop perfect and supreme quality web content. 

We are the most respected content writing service provider in Kolkata. We offer best content writing solutions at the most competitive prices. Contact: 9800842187

Google Penguin Update: A Critical Study

When Webmasters, SEO Experts and Bloggers are still busy with finding out their strategies to be taken for Panda Update, another update in the name of “Penguin Update” has come up to frustrate the websites that practice bad SEO methods. Only a year has gone since Panda Update was introduced by Google on February 24, 2011, another update in the name of “Penguin Update” has been rolled out by Google on April 24, 2012 to bring down the ranking of all such websites that practice black hat SEO methods and violate existing quality guidelines for white hat. This latest-update, targets on webspam tactics (for over optimization) and poor quality content to make the internet a better and safer place. Webmasters prefer to call it a modified and improved version of Panda Update, as panda targets websites with low quality content, while penguin concentrates on the webspam tactics.  To be more precise, with these two updates Google’s stand is very clear, it wants to keep its search engine true and fair both methodically and qualitatively. While panda targets and fights with low quality content, penguin penalizes and demotes the low quality websites that practice tricky webspam tactics.  Side by side, while panda promotes quality websites, penguin penalizes the websites that use black hat SEO methods like keyword stuffing comment spamming (in blogs, articles), etc. In a word, it can be said that in the post penguin period, there is not only a great chance of dropping the web-traffic but also damaging the SERP ranking of a website permanently.

However, in this web scenario, you can ask me what the ways are to be taken to get out of its effects. I can say, if you follow the quality guidelines and practice white hat SEO methods, then you need not be stressful about it. You can stay safe and unaffected.

To avoid being hit by penguin, you need to shun some black hat SEO techniques mentioned bellow.

Now take a look at them:  

·         Avoid stuffing Keyword and key-phrases stuffing within content.

·         Stop comment spamming in blogs and articles.

·         Don’t incorporate unnatural inbound links

·         Don’t get links from low quality websites.

·         Don’t have excessive and unnatural internal links

·         Avoid low quality directory listing

·         Don’t submit article on low quality and low PR article sites.

·         Don’t send automated queries to Google.

·         Avoid using hidden text or hidden links.

·         Avoid cloaking

·         Avoid keyword dilution

·         Never overflow content with same keywords.

Now how you would be able to know that you been hit penguin. It is very simple.

Now have a look at the steps mentioned bellow:

Start checking your keyword ranking on Google. If you find that they are getting same ranks, then it is OK. If you find any sudden drop in them, then you may have been affected by penguin.

Find your traffic status in GoogleAnalytics. If you find any sudden traffic drop, you are likely to be hit by penguin update.

If you fall a prey to penguin, do not hesitate to mail us at indrani@doorsonline.in to recover you from this situation. 

Why Cartoon Games Have been Popular among the People of All Age Groups

I think most of you will agree with me that cartoon games have been popular among the people of all age groups. They like playing cartoon games for the following reasons.

Now take a look at the reasons:

Escapism: Cartoon games with their jazzy and colorful looks and more endearing qualities attract people to engage in them. They help people escape from the real world of buffer competition, wariness and other difficulties. Now let me explain to make the matter more understandable for you. You may be in a somber mood either for a project failure or not getting promotion in your job. Or you may be rebuked by your senior or boos. In such a bitter mood, cartoon games can soothe your heart. What you only need to do here is just sit down on sofa in a relaxed manner and start paying games on your mobile or laptop. Besides, you may get stuck in traffic. What do you do then to be out of your boredom? I think you just switch on your mobile or laptop and start playing games to shun your dullness and monotony. Thus you look for and take the full opportunity of escapism.       

Indulgence: Cartoon games cater to excessive indulgence. If you are an adult, you can go crazy with them. You can get lost in the zany world of adventurous games like Alias 2, Alien Attack, and Matrix Pandemonium. Some carton games Like Looney Toons, Tom and Jerry, Scooby Doo allow you to be nostalgic. They can be a good reminiscent of your pleasurable past. They can attract your adulthood like your child hood.

Purgation (Catharsis): As crazy things can happen in carton games with no real consequences, both adults and children like to play these games. Kids can enjoy some retro hours and get the taste of real fighting. Adult can fulfill their dark or suppressed desires (that we lull in our Id or subconscious mind) through them. As they take people off the walls around them, people can pretend and indulge in killing their real enemies. Besides adults can gratify their dark desires through some specific games. They add emotions and thus pump out excessive emotions for the restoration of mental balance.

Education: Cartoon games offer people education. They aid people how to operate them and how to be ease with running various types of software. People can gain a good control over mouse and keyboards.

Refreshing Quality: Having refreshing qualities cartoon games can bring for you a refreshing mood and enthusiastic mind. When you work for hours in office or home you feel boring after a certain time. So instead of continuing it is better to leave the work for the time being, and go into some crazy activities like playing cartoon games or something like that to keep your mind refreshed. It will render you resume your work with a doubly charged mind potentiality.  

Sheer Fun: Some adults as well as kids play carton games for the sake of sheer fun and spend their leisure interestingly. There are some multiplayer games like Slice HD, Mirror’s Edge and Fruit Ninja HD that allow a group of people paying together and thus help in better group communication and boost skills.       

Die down Mental Stress: If you have a stressful mind, you can play cartoon games as they can to die down mental stress and help get rid of such condition.  

Discerning its popularity among the People of All Age Groups, Step Ahead Designs has taken cartoon and other 3D and animation games as one of its development activities. The proficient pool of content writers at Step Ahead Designs builds story and develop content on these games.   

Content Writing Solution in Kolkata

Content Writing in Kolkata was emerging as the one of the most effective and indispensible activities of Search Engine Optimization and Internet Marketing since then when it used to be sufficient to say "content is king." To determine the success of their clients’ websites, content writing service providers in Kolkata took content writing as one the most important search engine activities. With the pace of time to feed the contemporary market and meet the increasing demand of the content writing services in Kolkata, many content writing solution providers in Kolkata came forward with a plethora of content option. They started providing content writing services on its various genres like:

•             Website Content Writing

•             Website Copy writing

•             Blog Content Writing

•             Article Writing

•             Press Release Writing

•             Advertising Copy-writing

•             Review Writing

•             Technical Writing

•             Creative Writing

•             E-books

•             Content Writing for E-commerce Websites

•             Blog Commenting

•             Newsletter Writing

•             e-brochure Writing

•             Sales Letter Writing

•             e-learning

•             m-learning

Having potentiality of providing quality content at the most competitive prices, content writing service in Kolkata was emerging as one of the most developing genres in IT industry that Kolkatan Content developers retained to achieve its present prosperous state. Various clients and customers across the globe take content writing service from Kolkata at the lowest price rates to boost and accelerate their business in the world of buffer business competition where the internet is ruling the roost as the strongest successful medium for dissemination of information. Indeed, to keep people attracted on websites and make them cognizant of various products and services there is no better way than getting quality contents. 

Content writing solution providers in Kolkata were so updated and aware of the latest trend and change, they started evolve themselves with their extensive know how, necessary and requisite changes as soon as panda updates were released by Google, as one of its updates (algorithm) put more emphasis on "fresh content is king" than on the older concept “content is king”.  Consequently, the content developers in Kolkata started to develop most relevant, fresh, unique, user and search engine friendly quality content to stand their clients out of the crowd.

Arcadia Invent is the content writing pioneer in Kolkata that develops fresh, informative, relevant, search engine and user-friendly content through a set of analysis on its clients’ website structure, industry, products and services to ensure regular traffic flow, increase traffic volume, get higher ranks on major search engines and finally to keep online readers cognizant of its clients’ business, products and services. To ensure best sales promotion, world-class content developers at Arcadia Invent are always at your service. Get our correctly written convincing content to turn a mere online viewer into your prospective customer. Ours is the only content developing company that can make sure higher conversion rate optimization.  Get in touch with us and request for quote, we shall spare no pains to serve you at the best of our level. 

We are the most respected content writing service provider in Kolkata. We offer topnotch quality content writing solutions at the most competitive prices. Contact: 9800842187

A Guide to Conversion Rate Optimization (CRO)

After the successful introduction of the internet in the late 1990s, business class people took it as one of the important means of creating brand identity. So since then a countdown has been started among the marketing professionals and advance businessmen: how effectively it could be used in purpose of strategic marketing mix and sustainable sales promotion. So a new genre namely internet marketing or e-marketing or web marketing emerged depending on the internet and marketing products or services. But increasing website traffic and raising awareness of products and services online is not all of web marketing. It is much more than that. To be more precise, when the owner of a website painstakingly starts his online marketing campaign or gets it done by a reputed internet marketing company, he looks for maximum ROI. Here I mean the owner would always calculate how much he had spent on internet marketing and how much it has earned on it. So apart from making people cognizant of his product and services, he would try to keep a record: how many of online viewers, who came to his site, have turn into his prospective customers. Depending on this concept another new genre called Conversion Rate Optimization (CRO) has come to the internet marketing scenario.  Now let me discuss the term to make it more understandable for you.

What is Conversion Rate Optimization (CRO)?

In web marketing conversion rate optimization (CRO) is a method that involves the science of converting online visitors into prospective customers. It is done with an objective of increasing the percentage of visitors who land on a webpage and convert into real customers. Now suppose you are a businessman and if anyone asks you: how does online marketing help you making money?

You would say that I showcase my brand, products and services on my webpage and approach them in a way so that after getting information about these online viewers feel desire to have them. Thus, simple online viewers turn into real customers of your products and services.     
Today almost all conscious businessmen keep full watch on their website like a hawk and then seek for a hawk roosting in their specialized domains and finally try their best to make their specialized domains unipolar for them. They start with an active interactive and attractive website that never looks a little jazzy than their competitors. Then they involve themselves into internet marketing following various methods such as Search Engine Optimization (SEO), PPC (Pay per Click), SMO (Social Media Optimization), SMM (Social Media Marketing) etc. They start practicing various virtual marketing and viral advertising methods and try to keep a track record of purchasing products (by viewers) from their sites or coming to their sites being redirected by other sites. This track record is measurable statistically. This is measured against the total number of visitors and the number of visitors has turned into customers. This number of customers is divided by the number of visitors and multiplied by hundred. It is called the conversion rate.

                                Number of customers

Conversion rate=--------------------------x 100

                                Number of visitors

Eventually, it is the measurement of the success of a website.

Now let me tell you how is it done?

Here are some important tips for you.

Build conversion path

Your website should be like a good book having begging, middle and ending distinctly. It should include distinct home page, service page, product page, about us page with proper navigation link and integration of site map to make people aware of the whole content of your website at a glance.  From start to finish everything needs to go step by step to bring a visitor toward the ultimate goal of truing him into a customer. You can bring him to your website through an article, press release, blog writing or other piece of writing on other websites.

Create alternative pathways to the conversion point

Make link wheel or other pathways that can help visitors landing on your website. Here you can insert your website link on other websites by various methods like posting articles, press releases, blogs and classifieds. Sometimes the adding links to your sites by various methods like link exchanges. Email and many like this play effective role to the conversion point.  Besides, you should create a path to the conversion to direct your readers following steps with different options to meet different needs, desires and temperaments of many visitors.

Add button and different colours:

Add button and use different colours in links and hyperlinks to direct your readers towards different navigation pages.  Try to get a larger button or a streamlined page layout to make their action prompt on your webpage.

Lessen the clutter:

Don’t try to move your readers in different directions, rather remove extraneous, unnecessary text, images, and links. Your each webpage should have a clear focus on the content at a glance and must guide to next action. 

Write compelling copy 
Your content on the webpage should be the lifeline of the page. Don’t write a verbose copy; try to get a concise and crisp copy. Write more on customer perspective than search engine’s perspective. Try to keep them attracted to the end-user benefits than telling more on your business and its features.

Try to earn credibility

Always try to earn the credibility of the readers. Don’t use too much promotion words like excellent, outstanding, top notch quality etc.    Get a clean, professional design for your website. Include there prominent testimonials and press mentions to feel your customers comfortable of getting products and services from you.

Meet expectations

Try to include everything that customer can expect from you. Think everything from his point of view. 

Some technical parts that you need to do:

Set up funnels in Google Analytic to know your traffic status.

Use other analytics packages

• You may include other analytics tools and packages to know what’s happening on your website.

• You can take service form usability tests providers.

• Make a market survey to know your customer status, their liking and disliking

• Make a SWOT analysis on it

• Make more money

• Increase advertising spend

• Increase market share

Now take a look how CRO helps in business: 

So internet marketing without CRO means walking long distance in a dark without light. And in this ever-changing digital world where the dynamics of business change day by day there internet marketing without flowing Conversion Rate Optimization guidance is verisimilitude to shooting in the dark where chances of missing target is more. So get the best it and make money and profit as you best as you can.  

How Can Custom Fan Pages Help to Boost Business?

Are you a responsible business tycoon?  Want to draw the attention of more customers to your products and services?  Are looking for viral marketing or viral advertising? Facebook would be your right destination. Facebook is the buzzing word in the new business world and second to none creating brand awareness? Discerning the good value of it, advance businessmen and web marketing experts started to give it a new-face that was far away from its basic purposes of chatting and scraping.  

Since then an effort of creating fan pages for products and services have been started. Over the past few years Facebook have become extremely popular for its strong customer-driving power.   Besides, fan pages can bring some specific customers interested in some specific products and services. A fanpage becomes a motivating power in what you are providing vs. the general people who log in their Facebook accounts.

Now take a look on the advantages of Facebook fan pages:

• You can decide the amount of information you want to share
• Having “like” button viewers can like it and post their opinion for some products and services
• Users can create a mass opinion for a brand that helps in creating good brand image.  
• It allows existing clients to discuss with your future clients
• Customers can ask questions and get answers on their quarries  

 Driven by the go of the day, today a huge number of SMEs and large businesses not only have their Facebook fan pages but also custom fan pages to attract more customers. Online viewers trust Facebook fan pages as fan pages require strong reason to get connected with them and the number of custom pages is limited to 500 for a single user. 

Most businesses like custom fan pages for the following reasons:

• It allows invite Friends
• It permits to Tag Photos and Videos
• It aids a business getting place on Facebook Ads
• Helps to increase traffic within a small budget 

So take the full advantage of it, not only for your business-facelift but also boosting your business at optimum level. Be a leader not a survivor in this ever-changing digital world where dynamics of business change day by day.    

Benefits of Online Shopping

After the introduction of the internet in the late 1990s, the World Wide Web (www) has become the most sought-after place for the advance merchants who like to sell their products online. Similarly, for the customers the internet has been a suitable place to buy their required products and services just sitting in their homes. This process of buying products online is called online shopping or e-shopping. Those who are already aware of the process know very well about the advantages of e-shopping. But those who are yet to start off with the process let me tell a brief to make them aware of the matter.
What is online shopping?
Online shopping is the process of buying products and services from the businesses who sell on the internet. Actually after the emergence of the World Wide Web, the businesses discerned the necessity of selling their goods and services to all their targeted customers belong to both offshore and onshore countries. Here shoppers can visit online stores or web stores from their dream homes and cosy comfort zones. Apart from buying, customers can fly from one store to another to get the products of their choice just sitting before their PCs well-connected to an internet.
Nowadays, e-commerce websites, OS commerce websites and some other online stores offer a plethora of product options for online buying. Books, household products, clothing, toys, software, and hardware are just some of the hundreds example of it. Here buyers can get to see the products, their uses and prices.
Now take a look on the benefits that e-shopping can offer:
• It is very convenient
• It saves time and money
• Helps people to be out of the extra burden of being physically present in retail stores.
• Having shipment facility, people can get their e-shopping products just sitting at their homes
• Helps to get more brand options for a particular product
• Helps to get products from a foreign seller. It permits one to shop, crossing the interface of his country and continent.
• Allows people to shop round the clock
• It aids reducing environmental pollution as e-shopping leads to mitigate fuel consumption by cutting down extra car travelling.
It saves people from extra paying. As the owner of a retail store has to pay for keeping securities, ACs and other maintenance, he is to add this extra amount on his selling products. Thus the price of a product is increased when we buy it from a retail store after being present there physically.

Suman Kr Jalal, a freelance content writer, writes articles on:
e-shopping
Online Shopping 
Contact Number: 9800842187/03325769860