Friday, May 21, 2010

The Purpose of Art

What is the purpose of art? By the by, it should be relevant to ask why we need it and what does it stand for? Well, just try to think it from your point of view. What do you do when you see an artistic creation?

At first you get attracted- then pleased, and finally try to understand and perceive the meaning of it. Then what you do? Try to stretch your imagination to get a full meaning of it.

Ok. So you can say the purpose of art is to give pleasure. When you try to get the meaning of it- art is playing the role of a communicator and lastly help you to refresh your mind when you stretch your imagination to understand the full meaning of it.

Then try to think it from an artist's perspective. To him the purpose of art is expression. Again expression means sending of ideas. Artist is born in society and nurtured by it. So it is quite natural for him that he would be a part and parcel of the society. Therefore, the idea and the panorama of his contemporary society might be captured through his artistic creations. So the another purpose of art is to reflect the society that draws us back to it, holds us there, grows inside us and becomes a part of us.

Art is the index-ion of the society that helps us to get a picture of the contemporary society. It models our behaviors, shapes our beliefs and creates a shared experience. The purpose of art is to capture and arrest the organic life, panoramic view and moment in a plastic frame. That is to capture dynamic life in a static frame. It is the visualization of human attitude towards life and towards the world. Its purpose is to realize and actualize the mirror of the human psyche to respond to the impulsion from within to solve the mystery of our individual existence- to find the authentic Self that is, has been and ever shall be.

suman kumar jalal
Jr exec- web marketing
Limtex Info-tech Limited

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Dos and Don'ts to Travel Smart

Top 15 Dos

• Know the details about your destination from a travel guide book or Internet.
• Know well about the rules and weather of your destination before you get there.
• Take necessary clothes accordingly.
• Check communication status.
• Book your hotels online.
• Know the currency of your destination and carry it with you.
• Know what baggage is allowed.
• Try to make your luggage minimum and label on it by name, address, contact details etc.
• Roll the clothing during packing to minimize the wrinkles and maximize space.
• Use credit card to get a good exchange rate.
• Roll the clothing during packing to minimize the wrinkles and maximize space.
• Wear your heaviest shoes or boots en route.
• Use TSA approved locks on your checked baggage and reseal-able plastic bags.
• Try to keep your money and valuables things secured in a handbag or in one of your hand luggage.
• Carry Passport, Camera and Laptop, Light, Guide Book, Credit /ATM Cards, Calculator, Address book, Shaving Razor, Spare eye glass, Silk money pouch, Reading Material, Toothbrush, Slipper etc.

Top 15 Don'ts

• Don't buy your travel ticket or book your hotel with an unauthorized dealers or persons.
• Don't use travelers cheque.
• Don't over pack
• Don't over plan.
• Don't forget to take your passport.
• Don't engage yourself in a quarrel.
• Don't make yourself an easy target.
• Don't drink excessively.
• Don't bet or take challenge.
• Don't take food or drink offerings, from a stranger.
• Don't show your valuables to the others.
• Don't approach to wild animals, poisonous plants and dangerous places.
• Don't forget to carry clothing fit to the weather of your destination.
• Don't take heavy and spicy food.
• Don't go without checking the cuisine of your destination.

SUMAN KUMAR JALAL
JR EXE WEB MARKETING
LIMTEX INFOTECH LIMTED
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Top 5 Tips on Shopping to Save Your Money

As we are going through an age of competition, recession and economic meltdown- we need to curtail our unnecessary expenditures. To do this one of the best ways is saving money while shopping.

Here are the top 5 tips on shopping to save your money -- with no matter where you are going to buy and what you are buying. If you follow these money-saving tips you will be able to save your money more than you can think.

Just follow the tips:

Shop with a list
Make a list of things to be bought to limit both your time and impulsive buying. It will save you from guesswork and trip back to the stores for the things you have forgotten. Keeping a list will restrict you from tantalize buying- tying you within the boundary of your budget.

Buy things on Sale
You can take the advantages of sales within your budget. If you find that the things on sales are matching your list and the sales-span is very short as well as not applicable for your second visit-you can take them for your future stock.

Buy quality things
Many people have the notion that buying cheap thing is frugal, because it costs lower price. But always try to get the best value of your money by buying quality items for they work better and last longer. Buying cheap things mean- you are spending both your money and time because have to go for a second purchase shortly. To get rid of your immediate second purchase and make your job easy as well as utilize your money properly always try to buy quality things. To make it purposeful you can chose particular brands of particular kinds.

Try to get a cash back credit card
Save up to 20% on some of your purchase by using a cash back credit card. Shopkeepers would worth it totally and allow you to save your money on every single purchase and thus you will be able to save ton of money in each single year.

Buy bulk and use Internet
Buying bulk is also a good tip for saving your money. While you are making a list try to buy a bulk of necessary thing of particular kind from a reputed shop for they will certainly discount on your purchase.
You can access Internet. Visit the Website like Amazon or Epinions to check prices and product reviews. Amazon offers a RSS feed to show you sales on specific items. Craigslist eases you to subscribe via RSS- new posts matching your specific search (an RSS link is in the bottom right corner of the search pages). Besides, you could also chose reputed brands and prices of necessary things from Internet.

Suman Kumar Jalal. Jr. Executive- Web Marketing. Limtex Infotech Limited.

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Thursday, May 13, 2010

What is Web Designing?

Website designing is fundamentally the process of presentation of a content (generally hypertext or hypermedia) delivered to an end-user through the World Wide Web, by way of a Web browser or other Web-enabled software like Internet television clients, micro blogging clients and RSS readers.

Web designing employs a framework of digital codes and display technology to construct and maintain an environment to distribute information in multiple formats. It encompasses a collection of electronic documents and applications that reside on a web server and present content and interactive interfaces to the end user in form of Web pages once requested. This element might appear in various forms like: text, bit-mapped images (GIFs, JPEGs) and forms can be placed on the web page by using HTML/XHTML/XML tags and more complex media like: vector graphics, animations, videos, sounds can be plugged in by Adobe Flash, QuickTime, Java etc.

Simply speaking, it's a kind of graphic design aiming for the development and styling objects of the Internet's information environment to cater them high-end consumer features and pleasing aesthetic effects.

The process of website designing might include multiple disciplines like animation, authoring, communication design, corporate identity, graphic design, human-computer interaction, information architecture, interaction design, marketing, photography, search engine optimization and typography.

The requisite languages for the website designing are:

Markup languages (such as HTML, XHTML)

Style sheet languages (such as CSS and XSL)

Multimedia technologies (such as Flash and Silverlight)

Client-side scripting (such as JavaScript)

Phases of web designing

After the establishment of World Wide Web in 1994 the process of web design was discerned for the web development. Now web designing has entered the fourth generation. In its first phase there was abundance of text and poor graphics. In its second generation more and more properties were added that immediately led to its third generation feeding with variety of backgrounds, layouts, animated images, ability to convey sound while browsing etc.

Of late the web designing is filled with advanced programs and techniques, which guarantees uniqueness in every page. Usage of Flash, XML and JavaScript are just minor details in the modern website designing. In the arena of modern complexity and interesting features of web designing people are working on it- incorporating additional elements, online games and videos to ease browsing but advertising as well on a regular basis.

Classification of web designing

Website designing may be classified into the following groups:

Static Website Designing

Dynamic Website Designing

Flash Website Designing

I'm a post graduate from the University of Burdwan.

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Useful Tips For Effective Web Designing

Web designing being concerned with both technical part as well as aesthetical part, it requires intellect as well as imagination where you need to use your heart and brain. For your technical part here are some principles of good web designing.

Top 15 tips for effective website designing:
1. The graphics should be so styled as to fit the content.
2. Front color, size and style should easily be readable. Frequent use of bold front makes the page difficult to read.
3. Back ground should be light to impressive visionary effect. No black writing on dark blue background or yellow on white.
4. The color combination should be matched with back ground color and the paraphernalia of the webpage.
5. Use customized graphics to make your website attractive. The graphics should serve as an appendage to the content.
6. Blinking images should be avoided for some viewers consider them nuisance and distract their attention. It is ok to have one or two special effects to jazz up your website. Spinning graphics and logos often distract. Your visitors may click away even before your spinning logo finishes loading.
7. Avoid broken links and concentrate on the link architecture.
8. Juxtapose the contrastive elements to get more emphatic effect.
9. Concentrate on wholeness, harmony and radiance for aesthetic pleasing.
10. Give an equal focus on page layout, error handling and structure not giving special concentration on attractive graphics.
11. Repetitions of titles and page headings decrease viewers' attentions. So don't do this.
12. Erroneous page heading, content, incorrect grammar and syntax will reflect badly on the web site.
13. Lay stress on keywords help viewers to ascertain reader about the credibility of the web site.
14. Pay attention to your home page for it is the preface of your content.
15. Design your website accordingly as to direct your readers' eye towards the salient features keeping the idea in your head that our eye movement is form left to right.

A good web design must be unique, symmetrical and plagiarism free and always have a good pleasing effect from the readers' perspective.

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Top 5 Tips of Logo Designing

What is logo designing?

Logo design is an important area of graphic design. It is the symbolic representation of your corporate identity encapsulating your products, services, ethics, credibility, professionalism etc.

Keep it Simple!

The top and foremost advice of logo design is to keep your logo simple. Because a simple logo is easy to understand that people can easily process and remember. Don't go for a complicated logo for a complicated logo is always difficult to reproduce and remember. Always keep in mind that a logo is not a piece of art but it is a symbol of your corporate identity.

Use Less Colors

Using of color is considered an important factor of logo designing for it emblems brand recognition. Some colors being associated with different emotions logo designers try to convey this significance through their works. But always try to restrict your choice within maximum of three colors.

Work with vectors

Work with vectors because vector graphics can be resized without any loss of clarity or image quality. A well-drawn vector-based logo with clean, crisp lines and limited colors are always more effective than others. Of late new capabilities in vector based programs are able to give you the illusion of a 3D effect without losing contrast, using tricks such as the canter effect.

Keep it readable

Always use regular fonts. Though some fancy fonts look well but it is not professional for commercial reproduction and reprint of your logo. Even it would much easier if you use different printers than the one who actually printed your logo when it was created. Don't use more than 2 fonts, using too many fonts result loss of coherence. Using two different fonts would be a good combination to create a contrast, catching the eye.

Make it memorable and timeless

Simplicity is the key word of making your logo memorable. A logo design could be made memorable with aptness and simplicity. An effective logo should be timeless. Simultaneously it would stand as the test of time as well as function as a torch bearer of the company for the next 50 years.

While designing a logo follow these five tips to make your logo designing effective. You should think your logo should be describable, memorable and scalable.

Apart from these top 5 logo design tips another significant step is placing a logo in its appropriate position to catch the eye the eye of the audience. You need do it after proper understanding of your logo according to the size, color, shape and genre of it.

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Importance of Good Website Design

A good and appealing Website design is always a peoples' cup of tea and effective for Web marketing. It is helpful for easy navigation and aids to get high-ranking in search engine friendly Websites. To make your identity in this global village and rule the roost in the business domain, the importance it does not wait for explanation. It is always an indispensable part of web marketing.

Peoples' cup of tea
Fist blow is half the battle. That is why you need to grasp readers' attention within shortest possible time by your catchy web design. It plays a key role for aesthetic pleasure to make your purpose successful in a great extent. A good web design is always manipulative and interpretative. So you must be careful about the symmetrical balance of its paraphernalia like color effects, lights, visual effects, positioning and size of the content and the use of search engine friendly technology.

Boost your marketing
If you really want to boost your sales- you must have an attractive and functional Website design. A Website with good Web design boosts your marketing. It is always essential to understand your customers' need and make an endeavour to meet them through your Web design.

Search engine friendly
As more than 85% of Website traffic comes from using search engines, your Website should be search engine friendly where Web design plays a great role. To get a higher rank in major search engines, your Website should be designed using search engine friendly features. There you will get ample option and tips to make your Website appear on the top search result pages.

Interactive
A good Web design site will surely meet Web 2.0 standard that means it should be interactive as well as participatory. A Good Web designing including mail, newsletters, contests, surveys, and any other method helps you to keep in touch with the people who have visited your site.

Provide credibility
A well designed Website always provides credibility and professionalism- that create a good image and well organized customer service.A well organized and well designed website always strengthen your corporate identity. It will certainly convey a felling of trustworthiness and originality.

suman kumar jalal. junior executive- web marketing, Limtex Infotech Limited

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Dos and Don'ts of Web Designing

Some important dos and don'ts for effective web designing

Dos:

Fast loading web site designs: Designs should be well-optimized for the web and should not take more than 15 seconds to load.

Design for all Screen Resolutions: Design your site according to all screen resolutions. The best way to do this is to design your site in terms of percentage and not pixels. Stretch layouts that fit any screen resolution ensure a visually appealing and professional site.

Use readable and professional looking fonts: Always try to use common and professional web fronts should be available in visitors' computer else web site will use the default font which is worst. Don't use Comic Sans and other fancy fonts rather use most common fonts like: Arial and Verdana.

Make your text large enough to read: Use large text for the readers keeping your head CSS rules, 12 or 13px for Arial, 11x12 for Verdana

Use of white space: Make a good combination of white space and your content in order to give a sense of professional page-make. Spaciousness, increase line spacing and overall neatness inculcate readability.

Put a Menu on every page: Clever web designing demands menu on every page to understand the content at a glance and make navigation easy and choiceable.

Include a way to get back to the home page, on every page: When users get lost in the web spider, they try to come back at first so include a way on every page to get back to the home page.

Remove dead external links periodically: If you link to any external site use software to automatically check your links to external site to see any of them have snapped.

Clear Navigation: Your important links should be placed on prominent places, preferably right on top.

Make links blue or underlined, or both: Use blue and underline to the links instead of using words like "link" or "here" or "click here" as the link text.

Optimize your HTML & script code: Make sure that your site shouldn't have any unwanted tags or unused scripts.

Compress your image file: If the graphics takes much time to load it becomes annoying to the readers so get some graphic software to compress your file. GifBot, Windows: HVS GifCruncher and JPEG Wizard. Macintosh: GraphicConverter is very beneficial for this purpose.

Minimize the use of images: It is wise enough to use simple designs to keep your site simple and neat.

Juxtapose contrasting colors and simple backgrounds: To make your text easy to read and get prominent effect, juxtapose contrasting colors and simple backgrounds. Most acceptable color combinations are as follows:

• Red, yellow and white
• Blue and white
• Red, grey and white
• Blue, orange and white
• Yellow, grey and white.

If your company has a logo with particular color- start form there for color combination.

Use templates: Use some websites that specialize in designing templates

Search Feature & Site Map: In case of more than 15 pages using of Search Feature & Site Map is beneficial for it ensures the visitor- particulars they are looking for.

Test your links at least once in a month.

Put your contact info, or a link to it, on the top and/or bottom of every page

Include a "Last Modified" date on the top or bottom of your pages

Don'ts

- Don't use flash intros, revolving globes, animated boxes, and beveled line separators.
- Don't clutter your pages with big, bulky images that take much time to load
- Don't use image backgrounds and busy backgrounds.
- Don't annoy your visitors with pop-up windows
- Don't use framesets.
- Don't make your page too wide
- Don't type more than a few words in all caps
- Don't underline words if they are not links
- Don't steal content
- Don't uses hit counters of the free variety
- Don't use auto play music, rather let it be done by the audience of their cup of tea
- Don't go overboard on special effects

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Top 5 Tips to Choose a Good Web Designing Company

If you are looking for an online presence or upgrade an existing website- you need to pick out a good web designing company that commensurate to your requirements. A web designing company can differentiate a mediocre website and a stellar one- but all web designing companies are not the same and a good designing company might not be right for your project genre. Here are the top 5 tips to choose a good web designing company.

1. The Cost

The first and foremost thing you need to learn the amount of the prices- the web designing company will cost for your project. The prices might vary from hundreds to thousands dollars. You must decide yourself whether it is exceeding your budget. Then concentrate on the level of company's work can grant you corresponding its pricing. Side by side you should think over whether your expenditure will succeed to meet your requirements. Try to understand their systems and packages. Some companies charge on per-project basis, and some on hour basis. Different web designing companies have their different packages know about them and try to understand the fit package for your project. They might include many catches in it like use of cheap templates, non deliverability of programming portions, buggy code and like that. If you have short budget, it is better to settle for a small but custom design and as cash flow improves, invest some funds to improve the site for the next time.

2. The Experience

Before hiring a web designing company- you need to know about their experience, their successfully accomplished projects and how the clients are satisfied with their works. For this purpose you can ask for a portfolio of fulfilled works and designs they have created. From it you will get to see the grade of implemented designs and contour of their works to decide you whether their works would befit your needs and likings.

3. Search Friendly Design

It is very important to choose a web development company that not only produces qualitative designs but also knows search engine optimization issues and techniques as well. Make sure if your chosen company is able to create SEO friendly website for you and not just pages with few meta tags which are actually of no big deal. True understanding of user friendly and search engine optimizing sites will be your weighty argument to take your decision to hire a good web designing company to build your website. You can make a simple test of it just taking the websites from company portfolio and test them by finding out what are their rankings in search results according to targeted keywords.

4. Good Customer Service

Apart from professional designing and affordable pricing good customer service is another key factor of your choosing a good web designing company. It means that you must receive timely feedback and strong support on behalf of the web designing company to get answers of your questions and some reasonable changes of your requirements concerning content, photos or even the format of the website itself. Check and crosscheck about company's customer service from its former clients. Ask them whether they were satisfied with the process of work and what subsequent services they received from the company.

5. On Time of Delivery

On time delivery is another crucial factor that you need to ensure before going a contract with a web designing company. A good service provider having demand might juggle with tons of clients at the same time. That is why you need to know if they will be able to give you on time delivery; else you will fail to grasp your target audience or customer at your relevant time. You need to make sure if they be able to devote their best teams.

I'm a post graduate form the University of Burdwan.

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