Wednesday, February 22, 2012

How CCTV Security Cameras Stop Retail Loss


Retail stores are one of the desired destinations of the thieves and burglars, as they showcase plethora of product options for purchasing. Here customers are allowed to move freely and pick up the things of their likings. If retail stores specialize in small precious and resold merchandise, professional thieves and burglars take them as their apt options. A single thief can do a lot of damage in a store like this. The trend of stealing from retail shops increased in the last few years as the consequence of economic meltdown and recession. These factors caused rising unemployment and falling wages. So shoplifting became one of the most common problems that retail-shop-owners used to face. This trend is continuing with a bit sign of its abating. Till now, due to the stealing of commodities and precious things, retail ship-owners face inventory losses. Employee fraud and organized retail crime add flavour to it.

Recently conducted Global Retail Theft Barometer Study finds that the shrink-rate (global 6.6%, 6% in the U.S.) of theft to retailers has been increased from its highest level in 2007. According to them a lion-share part of it has been possible for the installation of Closed Circuit Television (CCTV) Security Cameras in most retail shops. Since its availability after 2008, CCTV Security Camera has been an effective deterrent to employee fraud and organized retail crime.

After 1990s physical security device was moving to IP-based networks. A necessity for more involved and more responsible security system was discerned. It caused to emerge a state-of-the-art security system that can encompass easy access control, video surveillance, associated servers and storage device without significantly growing the security forces and budged of its users. To meet this demand CCTV Security Cameras appeared to the scene. As retail stores need more security without deploying more security-forces or increasing their budget- they full-heartedly welcomed CCTV Security Cameras. Most retailers get this system installed to ensure their security features. Having storage or recording system- it easily helps the retail companies or owners to detect any crime committed inside their premises. From video-footage it would be easier for an owner to prove the charge against wrong-doer. Thus it can make a store- a less likely target for thieves.

How CCTV Security Cameras help in a retail shop
·         Increase the levels of security without significantly increasing their budgets and security forces
·         Cut down in operational cost
·         Restrict from more security guard employment.
·         Prevent stealing, employee fraud and organized retail crime
·         Alert to employee theft
·         Ensure consistency when responding to incidents
·         Prevent employees from neglecting their duties
·         Keep record of who, what and when of every task performed inside its range
·         Ensure compliance with security policies and help if there is any litigation.

 Ways to get it done effectively
If you wish to get this system installed at your shop, you should arrange a layout of your store so that after installation your employee can keep an eye on all customers every times if they wish. Make sure to create as less "blind spots" as possible. Attach dome-cameras in the ceiling. Try to get CCTV Security Cameras with long rage capture capability. To make people or thieves fool, you can get dummy cameras at blind spots.

It has been estimated that in the USA- shoplifting costs and other wrong-doing factors inside retail-store cause owners adding more than ten billion dollars in a single year. As customers- we are to bear this extra charge. It is worthy to be mentioned that after the popular installation of this system, this cost rate has significantly decreased. So both the owner and we (the customers) have been benefited by CCTV Security Cameras.

Thus CCTV Security Cameras help Retail Companies to die down their retail losses and save customer from paying extra charges. 

Friday, February 3, 2012

How to Write Exceeelnt Quality Content for Your Good Search Engine Ranks


After panda updates by Google, content has been an indispensible part of a website’s success. Now it can determine the level of your success. If you don’t follow the rules while writing for websites, your effort may prove futile.  Copying content from other websites delivers extremely bad user experience and search engines do not like to approve it. If it is a word to word copying, search engines may spam it. As search engine spiders are very sensitive they can catch you easily and penalize you by banning your website. 

Your content being the bridge of communication to your customers and clients, it must be fresh, relevant and clear-cut to figure out a complete picture of your product and service. We have an axiom that a word can worth thousands thoughts. A proper and effective word portrayal can figure out a complete picture of an event, product or service. When is jotted down in the most creative way it gives you best sales promotion and effective marketing mix.

Content Writing may be of various genres depending upon their purpose of uses.
Now take a look on them: 
·         Website Content Writing
·         Website Copy writing
·         Blog Content Writing
·         Article Writing
·         Press Releases Writing
·         Advertising Copy-writing
·         Review Writing
·         TechnicalWriting
·         CreativeWriting
·         E-books
·         Blog Commenting
·         Newsletter Writing
·         e-brochure Writing
·         Sales Letter Writing

In this issue I shall only focus on Website Content Writing.
How to write effective content for websites:
·         Fresh, relevant, unique  and quality content
·         Include latest data and focus on latest news while you writing for web 
·         Short and meaningful sentence
·         Optimum use of keywords
·         Maintain a proper keywords density (between 2-5%)  
·         One idea in a single paragraph
·         No spelling mistakes and grammatical errors.

Dos
·         Use action words
·         Write in inverted pyramid style including 5W1H
·         Sate everything in brief and straight forward way
·         Avoid jargon, circumlocution, periphrasis and hackneyed expression.
·         If possible try to obey the rule of keyword prominence, proximity and keyword mapping.
·         Try to be free from keyword dilution.  

Don’ts
·         Don’t use around way sentences and typical sentence construction
·         Don’t make it verbose
·         Don’t do keyword stuffing

Follow the above mentioned guidelines to make your content a real lifeline of your website and sharp weapon of campaign.