After penguin updates released by Google, SEO activities have gotten
some significant changes. Now hyperlink factor is ruling the roost in SEO. Therefore,
quality links matter more than the anything else for a successful web campaign.
Since the time of first up-gradation in Google Penguin criteria, building
quality link is given the more priority considering it is the most important
duty for the Web masters and SEO experts.
Now have your quick glance at 10
rules of thumb for SEO after Google Penguin Update released by Google.
1. Go after Quality
Your link developing projects must get the preference of developing
great quality links. Google Penguin has condemned many websites for low quality
links, which take little power to receive the administrative syndication.
2. Relationships are prior to
Links
Developing a Weblink is almost similar to virtual marketing and viral
advertising. Every SEO should have their individual list of connections that
can help you developing backlinks.
3. Extend
If you want to extend your approach toward building link the first
thing that you need to do is to reach one with your proposal. Therefore you
must know his personality, clients and customers before getting acquainted with
him. An individual email technique will serve the purpose best.
4. Originality
Original content plays more significant role than the other factors. You
must develop the most relevant, unique, fresh, and quality content based on
your website.
Here two things that you have to
do are:
- Article Marketing
- Guest Blogging
5. Know Your Audience
Knowing your audience is the most important thing than others. Before
your writing you must know your target audience. You must know the audience you
are writing for. If it is a technical post, you must write according to the engineering
concepts and principles.
6. Mixture
Mixture of links is always appreciated.
Types of links you may consider
are as follows:
- Articles & Blog Posts (in content links)
- Forum Posts
- Blog Comments
- Follow Links
- Brand Links
- Local Citations
- Keyword Rich Hyper Text
- Widgets
- Though some of them
Though some of them are considered very old, but they play significant
role in SEO campaign.
7. Value
The internet is the adequate source of both high and low quality
content. This is why it is very important to evaluate the value of the website and
then gain a link from the high quality website.
8. Metrics
Domain metrics like Sector Power, Page Rank, Web page Power,
MozTrust, MozRank, Connecting Main Websites, and Exterior Link Quantity etc.
are the potential source of backlink collection.
PageRank – This is Google’s
own reviewing system where sites are given a rank.
Domain Power – This is SEOMoz’s best attempt at
position search engines on Weblink domains.
MozRank – Visible reflection
for determining the number of links, great high quality of links and number of
root domains directing towards a website
9. It should be earned
Getting good quality links is not a cake walk. You must have high
quality content to be highly influential for your readers. Your content must be
visible to the right visitors. The rule of thumb for internet marketing is developing
relevant content and publicizing them on various portals to be spread and
shared by online readers.
10. Realistic
Being realistic is vital here. If
your website is new product, don’t aim up too great and ask for advanced level
blogging, as creating relevant back link is matter of great concern.
Links should be created in the
most organic, realistic and rational ways.
Suman Jalal, a modern writer and English teacher in Kolkata writes articles on:
SEO
Private Home Tutor in Kolkata
