Google Panda, also known as Google Farmer,
is basically a program that learns from user surveys and human preferences. The credit of
it goes to Navneet Panda, a Google engineer and an expert at Machine Learning
from India.
This update, introduced on
February 24, 2011 by Google, is named as “Panda Update” after
the name of Navneet Panda. It works on predictive
choices of the users.
Google panda involves a
Machine Language Algorithm (MLA) update that uses artificial intelligence in a
more sophisticated and scalable way than the before. Like human quality tester
it measures and scrutinizes quality of the content, judges its originality,
uniqueness and relevancy. It inspects elements like quality links,
designs, graphics and other paraphernalia. It looks at the words that appear on
WebPages, how users are linking to these pages, and more on the reputation of
websites. It plays such an important role in Google search engine ranking
that many experts belong to SEO field prefer to say “Google Panda is more a
ranking factor than algorithm update”.
How does Panda Update
work?
It acts as a quality
filter on search results, using survey data to determine desirable and
undesirable site characteristics. It does mean more organic traffics and good
search results that help a site get better ranks in Google.
Good copy sells and
popularity get huge incentive on Google.
It does guarantee on “high
quality content” that is interesting, enjoyable, pleasing, adequate data and
statistics enriched.
Override domain policy is
subject to undergo penalty.
It is refined and pushed
manually on a monthly basis
It deploys internationally
in English
Low scores on some deep
URLs can impact the entire domain
Panda works based on the
followings:
Search impressions
Click Through Rates (CTR)
Browse rate (action on
your site) and bounce rate
Time on site
Repeat search and visit
Onsite search queries
Navigation paths
Google Panda &
Content
Keyword density of the top
3 results should not be more than 0.5%.
The content volume of a
top 3 search result should be over 2400 words (3C)
Insertion of keyword in
the title is more reliable factor than putting it on the URL.
Using keyword is more
important factor than perfect match domains or exact keyword in the meta
description
Regardless
of length all pages should be well written
As use of
attractive images and their proper placement stimulate imagination, it helps in
getting more traffic and their staying on your page longer.
Your use
of videos can assist time on site
Use content that is
interesting, engaging, pleasing, enjoying, and adequate.
Good, fresh and relevant
content is subject to get very good incentives on behalf of Google.
Very good
popularity and copy sells earn its own links automatically.
Some
Important Tips for Content, Keeping Pace with Panda:
Do
research on keywords and select most relevant that people may use to find your
content.
Use
keyword at the title of your content.
Your
links must be from trusted, reputed and quality websites.
Do links
with the words of your WebPages that you think people may find for.
Keep
visitor attracted and arrested to your website to keep your site away from
bounce
All pages
should be fresh and on hot topics.
Make many
links point at your webpage
Share
your content with many reputed social networking sites.
Add
history
It should
be loaded quickly to lower bounce rate.
Ensure
factors so that search engine easily “crawl” pages on site.
Keyword
density of the top 3 results must not be more than 0.5%
The
average content length of a top 3 search result should be over 2400 words (3C).
Include
images to stimulate imagination and place them in a proper way to increase
readability.
Significant
panda updates:
1.0 -
February 24, 2011 (Monday)
2.0 -
April 11, 2011 (Monday)
2.1 - May
10, 2011 (Tuesday)
2.2 -
June 16, 2011 (Thursday)
2.3 -
July 23, 2011 (Saturday
Besides
another important panda update in March 2012, states “over-optimization
penalty" that does mean if you do more works (low quality) it will be
penalized by Google.
Effects
of Google Panda:
With the
panda update, Google has improved their ability to detect scraper sites and
banish them from the SERPs. This update has brought almost 12% changes in the
search results. As the consequence of panda update by Google, a rise in
the rankings of social networking sites and news sites has been found.
Consequences
of Google Panda:
Lower the
rank of "low-quality sites" or "thin sites"
Thin or
duplicate content is treated as a low ROI tactic
It
penalizes or permanently bans spammy and copied content
Time
lapse updates make testing almost impossible
Link
building is not a way to overcome a quality penalty
SEOs need
to acquire deeper skill sets
If you are a webmaster or an SEO expert, you must know Google Panda as
“Google Panda" is more a ranking factor than algorithm update”. Be out of your
old SEO methods and accept Panda for better ranking.
