How to Write Exceeelnt Quality Content for Your Good Search Engine Ranks

After panda updates by Google, content has been an indispensible part of a website’s success. Now it can determine the level of your success. If you don’t follow the rules while writing for websites, your effort may prove futile.  Copying content from other websites delivers extremely bad user experience and search engines do not like to approve it. If it is a word to word copying, search engines may spam it. As search engine spiders are very sensitive they can catch you easily and penalize you by banning your website. 

Your content being the bridge of communication to your customers and clients, it must be fresh, relevant and clear-cut to figure out a complete picture of your product and service. We have an axiom that a word can worth thousands thoughts. A proper and effective word portrayal can figure out a complete picture of an event, product or service. When is jotted down in the most creative way it gives you best sales promotion and effective marketing mix.

Content Writing may be of various genres depending upon their purpose of uses.

Now take a look on them: 

·         Website Content Writing

·         Website Copy writing

·         Blog Content Writing

·         Article Writing

·         Press Releases Writing

·         Advertising Copy-writing

·         Review Writing

·         TechnicalWriting

·         CreativeWriting

·         E-books

·         ContentWriting for E-commerce Websites

·         Blog Commenting

·         Newsletter Writing

·         e-brochure Writing

·         Sales Letter Writing

In this issue I shall only focus on Website Content Writing.

How to write effective content for websites:

·         Fresh, relevant, unique  and quality content

·         Include latest data and focus on latest news while you writing for web 

·         Short and meaningful sentence

·         Optimum use of keywords

·         Maintain a proper keywords density (between 2-5%)  

·         One idea in a single paragraph

·         No spelling mistakes and grammatical errors.

Dos

·         Use action words

·         Write in inverted pyramid style including 5W1H

·         Sate everything in brief and straight forward way

·         Avoid jargon, circumlocution, periphrasis and hackneyed expression.

·         If possible try to obey the rule of keyword prominence, proximity and keyword mapping.

·         Try to be free from keyword dilution.  

Don’ts

·         Don’t use around way sentences and typical sentence construction

·         Don’t make it verbose

·         Don’t do keyword stuffing

Follow the above mentioned guidelines to make your content a real lifeline of your website and sharp weapon of campaign.