What is logo designing?
Logo design is an important area of graphic design. It is the symbolic representation of your corporate identity encapsulating your products, services, ethics, credibility, professionalism etc.
Keep it Simple!
The top and foremost advice of logo design is to keep your logo simple. Because a simple logo is easy to understand that people can easily process and remember. Don't go for a complicated logo for a complicated logo is always difficult to reproduce and remember. Always keep in mind that a logo is not a piece of art but it is a symbol of your corporate identity.
Use Less Colors
Using of color is considered an important factor of logo designing for it emblems brand recognition. Some colors being associated with different emotions logo designers try to convey this significance through their works. But always try to restrict your choice within maximum of three colors.
Work with vectors
Work with vectors because vector graphics can be resized without any loss of clarity or image quality. A well-drawn vector-based logo with clean, crisp lines and limited colors are always more effective than others. Of late new capabilities in vector based programs are able to give you the illusion of a 3D effect without losing contrast, using tricks such as the canter effect.
Keep it readable
Always use regular fonts. Though some fancy fonts look well but it is not professional for commercial reproduction and reprint of your logo. Even it would much easier if you use different printers than the one who actually printed your logo when it was created. Don't use more than 2 fonts, using too many fonts result loss of coherence. Using two different fonts would be a good combination to create a contrast, catching the eye.
Make it memorable and timeless
Simplicity is the key word of making your logo memorable. A logo design could be made memorable with aptness and simplicity. An effective logo should be timeless. Simultaneously it would stand as the test of time as well as function as a torch bearer of the company for the next 50 years.
While designing a logo follow these five tips to make your logo designing effective. You should think your logo should be describable, memorable and scalable.
Apart from these top 5 logo design tips another significant step is placing a logo in its appropriate position to catch the eye the eye of the audience. You need do it after proper understanding of your logo according to the size, color, shape and genre of it.
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