10 Rules of Thumb for SEO after Penguin Update Rleased by Google

After penguin updates released by Google, SEO activities have gotten some significant changes. Now hyperlink factor is ruling the roost in SEO. Therefore, quality links matter more than the anything else for a successful web campaign. Since the time of first up-gradation in Google Penguin criteria, building quality link is given the more priority considering it is the most important duty for the Web masters and SEO experts. 

 

Now have your quick glance at 10 rules of thumb for SEO after Google Penguin Update released by Google.

1. Go after Quality

Your link developing projects must get the preference of developing great quality links. Google Penguin has condemned many websites for low quality links, which take little power to receive the administrative syndication.

2. Relationships are prior to Links

Developing a Weblink is almost similar to virtual marketing and viral advertising. Every SEO should have their individual list of connections that can help you developing backlinks.

3. Extend

If you want to extend your approach toward building link the first thing that you need to do is to reach one with your proposal. Therefore you must know his personality, clients and customers before getting acquainted with him. An individual email technique will serve the purpose best. 

4. Originality

Original content plays more significant role than the other factors. You must develop the most relevant, unique, fresh, and quality content based on your website. 

Here two things that you have to do are:

• Article Marketing

• Guest Blogging

5. Know Your Audience

Knowing your audience is the most important thing than others. Before your writing you must know your target audience. You must know the audience you are writing for. If it is a technical post, you must write according to the engineering concepts and principles. 

6. Mixture

Mixture of links is always appreciated.

Types of links you may consider are as follows:

• Articles & Blog Posts (in content links)

• Forum Posts

• Blog Comments

• Follow Links

• Brand Links

• Local Citations

• Keyword Rich Hyper Text

• Widgets

• Though some of them

Though some of them are considered very old, but they play significant role in SEO campaign.

7. Value

The internet is the adequate source of both high and low quality content. This is why it is very important to evaluate the value of the website and then gain a link from the high quality website.

8. Metrics

Domain metrics like Sector Power, Page Rank, Web page Power, MozTrust, MozRank, Connecting Main Websites, and Exterior Link Quantity etc. are the potential source of backlink collection.

PageRank – This is Google’s own reviewing system where sites are given a rank.

Domain Power – This is SEOMoz’s best attempt at position search engines on Weblink domains.

MozRank – Visible reflection for determining the number of links, great high quality of links and number of root domains directing towards a website

9. It should be earned

Getting good quality links is not a cake walk. You must have high quality content to be highly influential for your readers. Your content must be visible to the right visitors. The rule of thumb for internet marketing is developing relevant content and publicizing them on various portals to be spread and shared by online readers.

10. Realistic

Being realistic is vital here.  If your website is new product, don’t aim up too great and ask for advanced level blogging, as creating relevant back link is matter of great concern.

 Links should be created in the most organic, realistic and rational ways. 

Suman Jalal, a modern writer and English teacher in Kolkata writes articles on:

SEO

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Eid Al Fitr: A Blessed and Joyful Time for Muslims

In the ninth month of the lunar year, Eid- al-fitr or Ramzan eid (the "festival of breaking of the fast") comes as the great festivities of Muslims. It marks the end of the auspicious Ramadan month for all Muslims across the globe. In this holy day thousands of happy and pious Muslims dressed in new clothes celebrate it with great enthusiasm, grandeur and devotion. They involve in various pious and charitable activities. With their families and friends, Muslim people go for a feast to conclude their thirty days of fasting from dawn-to-dusk. As the month is closely associated with the month of Ramadan, the festival is also called by another name “Ramadan”. Moreover, the festival has its different names like the Sugar Feast, the Sweet Festival, Feast of Breaking the Fast and the Lesser Eid.

What is Ramadan?

Ramadan is the ninth month of the Islamic calendar when Muslims around the world abstain from drinking, eating and sexual relations from dawn to dusk. The sole purpose of the Ramzan is the external manifestation of their spiritual acts. It is an endeavor for gaining control over seven deadly sins. The Ramadan fasting time, throughout a month, helps them cleanse their hearts, minds, tongues and the limbs. Indulging in vain talk, gossip, and back-biting is strictly prohibited during this time. Alongside, touching no Forbidden things or looking not at them is strictly maintained. 

Celebration of  Ed

Ideally this celebration lasts for three days. On this blessed day Muslim people wake up early in the morning to break their fast. Then the ceremony starts with the worship in a large open area where thousands of Muslims get together for their holy prayer. After that a short sermon is delivered among them. They greet each other and distribute eid special sweets and some specialized sweetmeats among them. Immediately after this celebration, they celebrate a private ceremony to sacrifice goats or lambs or cows and distribute meats among poor classes.

Though there are no hard-and-fast symbols for Ramadan celebration, but some Muslim countries driven by festive moods include various Ramadan decorations for welcoming Eid. They light up the streets and decorate public squares with dazzling lights to add more grandeur to it.   

Idea Phobia

Are you an Idea subscriber? I mean are you using idea cellular service? Are you a victim of Idea’s anti-customer-centric polices and services. If yes, you are at your right destination. Now go through the article to know well how Idea can deceive and make money from you. Why most of the Idea subscribers are switching from Idea to other net work providers?  How can one Idea hell your life?

As reports have come from different sources and from my survey and sampling that the transformation rate of Idea through MNP is greater than any other network providers in India. This is every inch a true and highly applicable for Kolkata.  I am ready to accept the challenge if anyone can prove it false. The people of Kolkata being most sincere and highly educated, in spite of the relentless effort of marketing people in Idea, their dream of getting a strong customer base in Kolkata has been shattered into pieces. Almost all citizens in Kolkata who have ever used its vile quality cell phone service either have thrown their Idea SIMs or transformed from it to the other network providers through MNP or Mobile Number Portability. You need not believe in my words, just go to the marketplace and ask mobile shopkeepers for an Idea SIM or Idea recharge, and let me know  how many of them have been able to pride you with the same: probably one in a hundred or less than that.

Now why this intense dissatisfaction and mass rejection of Idea!  

Have your quick glance at the points mentioned below.  

MNP Problem

If you want to switch from any cellular phone company or another network, it will allow you to do easily except Idea. To be more precise if you want to switch from Idea to another network provider, it will not allow you now. Why? The only reason is that they already have the information from TRAI, different media, news sources and more significantly thorough various survey and sampling that they have achieved the highest transformation rate from their cellular service to the other service provider.  Now let me take one real example to prove how they bar you when you try for a transformation. An endeavor was made by an Idea subscriber (Mobile No: 7890686946) to transform from Idea to Tata Docomo but within few days after application in spite of having validity, SIM card registration got failed. 

Money Deduction Problem

I have scarcely come across an Idea subscriber who never faced money deduction problem with Idea. They will suddenly activate any of their expensive services to your number in order to steal a fair amount of money from your account without your knowledge. If you do not notice, then it is very good, they will do it for the second time. If you ask them the reason of deduction, Idea people will definitely tell you have activated this service by yourself. They will tell, unless you activate this how such thing can happen to you. But be sure, it is not your fault. One day around 55 rupees was deducted from my account. Besides, time to time I get a small or medium amount of money deduction in my idea number.  

Sudden disconnection problem  

It is very usual, while you talk to others using idea network, you get sudden disconnection during your conversation. Besides, having poor networking connectivity, you need to dial several times from your idea mobile number to communicate your desired person or persons. But most remarkably, the Idea is as expensive as the other renowned network connection providers in consideration to call charges. But the difference is that unlike them, Idea is more expensive as you got sudden disconnection and network connectivity problem in the midway. 

Besides, Idea is known for its worst quality internet service. 

There is great chance of idea leaving this domain like Uninor within next few years. So be prepared for this.  Be very careful while you are going to have an Idea SIM. 

If you face any problem in Idea, don’t forget to share your experience with me, it will help me in my survey work.

Description: 
Website design is not an art, as a web designer has no liberty to express the way he thinks; rather he has to meet the goal of building a website and the demands of the website owner and its target customers.

Is Website Design an Art?

There is a sharp controversy among the artists, designers and experts: Is Good website design an art? To know it well, we should understand the difference between art and design? What are the characteristics that separate one from the other? Though, both the artists and designers create visual compositions, using best of their knowledge, experience and expertise, but the purpose of their doing so is absolutely different.   

Now let me discuss on these points:

1.     Good art inspires and evokes emotion. Good design motivates.

A good artist starts painting on a blank canvas and keeps doing so until he can draw a complete picture of his feeling and thinking, taking the elements that he thinks would definitely help him sharing his feeling with the audiences in the most effective ways. An artist’s intention is to build a strong emotional bond between him and his audience.

On the contrary, a designer’s liberty is restricted by pre-assigned message, idea, action, and the purpose of making the design. He has a fixed point to start and end it.  A designer’s job is to discover something with the elements that already exist and serve specific purposes. His purpose is to motivate the audience to let them feel a desire for doing something like buying a product or using a service.

2.     Good Art is interpreted. Good design is understood.

Art being a creation has no limitation. It cannot be circumscribed by any, definition, explanation and interpretation. Therefore people with different opinions, cultures, tastes, and levels of education explain an art-work in different ways and viewpoints.

Say for example, the great art-work Mona Lisa by Leonardo Da Vinci has been interpreted in many ways by the Romantics, Scientists and Skeptics. Scientists say that Mona Lisa’s smiling is nothing but an illusion created by peripheral vision. Romantics say Mona Lisa is in love. Skeptics say nothing happens.

In contrast, the purpose of designing is to convey a message and motivate audience to do something. So a designer’s sole purpose is to make people understand a message: what is the usefulness of his products or services.

3.     Good Art Is a Taste. Good Design Is an Opinion.

Art is a taste that results in various opinions. Say for example, a piece of art seems to one good or bad depending upon his taste, liking and disliking. If he is a champion of modern art, a piece of traditional art will seem to him age old and obsolete.

Design, too, depends upon taste. But the difference is that a design is considered successful and good only when it can fulfill its purpose of motivating people for doing something.

4.     Good Art Is a Talent. Good Design Is a Skill.

Art is a talent. It is a spontaneous overflow of powerful feelings and expressed through drawings, paintings, sculpting by an artist. It is a natural ability and inborn-quality. It requires skill as well as talent. It cannot be taught.

But design is a skill that can be taught. It can be improved and developed by hard practice.

Therefore, from the above discussion, we can easily come to the conclusion that design is not an art.

Web design being a significant part of design, it is not an art. An artist has the liberty to express the way he thinks. It may be a personal interpretation and subjective reaction of him. On the other hand, a designer has to reflect the way other people think. It is the objective-reflection of how his target people and his client will take. He is to fulfill the goal of building a website.

If you look for content writing service you can directly call me @ 9800842187 or mail me at jalal.suman@gmail.com

Google Panda Update: A Critical Study

Google Panda, also known as Google Farmer, is basically a program that learns from user surveys and human preferences. The credit of it goes to Navneet Panda, a Google engineer and an expert at Machine Learning from India.

This update, introduced on February 24, 2011 by Google, is named as “Panda Update” after the name of Navneet Panda. It works on predictive choices of the users.

Google panda involves a Machine Language Algorithm (MLA) update that uses artificial intelligence in a more sophisticated and scalable way than the before. Like human quality tester it measures and scrutinizes quality of the content, judges its originality, uniqueness and relevancy.  It inspects elements like quality links, designs, graphics and other paraphernalia. It looks at the words that appear on WebPages, how users are linking to these pages, and more on the reputation of websites.  It plays such an important role in Google search engine ranking that many experts belong to SEO field prefer to say “Google Panda is more a ranking factor than algorithm update”.

How does Panda Update work?

It acts as a quality filter on search results, using survey data to determine desirable and undesirable site characteristics. It does mean more organic traffics and good search results that help a site get better ranks in Google.

Good copy sells and popularity get huge incentive on Google.

It does guarantee on “high quality content” that is interesting, enjoyable, pleasing, adequate data and statistics enriched.

Override domain policy is subject to undergo penalty.

It is refined and pushed manually on a monthly basis

It deploys internationally in English

Low scores on some deep URLs can impact the entire domain

Panda works based on the followings:

Search impressions

Click Through Rates (CTR)

Browse rate (action on your site) and bounce rate

Time on site

Repeat search and visit

Onsite search queries

Navigation paths

Google Panda & Content

Keyword density of the top 3 results should not be more than 0.5%.

The content volume of a top 3 search result should be over 2400 words (3C)

Insertion of keyword in the title is more reliable factor than putting it on the URL.

Using keyword is more important factor than perfect match domains or exact keyword in the meta description

Regardless of length all pages should be well written

As use of attractive images and their proper placement stimulate imagination, it helps in getting more traffic and their staying on your page longer.

Your use of videos can assist time on site

Use content that is interesting, engaging, pleasing, enjoying, and adequate.

Good, fresh and relevant content is subject to get very good incentives on behalf of Google.

Very good popularity and copy sells earn its own links automatically.

Some Important Tips for Content, Keeping Pace with Panda:

Do research on keywords and select most relevant that people may use to find your content.

Use keyword at the title of your content.

Your links must be from trusted, reputed and quality websites.

Do links with the words of your WebPages that you think people may find for.

Keep visitor attracted and arrested to your website to keep your site away from bounce

All pages should be fresh and on hot topics.

Make many links point at your webpage

Share your content with many reputed social networking sites.

Add history

It should be loaded quickly to lower bounce rate.

Ensure factors so that search engine easily “crawl” pages on site.

Keyword density of the top 3 results must not be more than 0.5%

The average content length of a top 3 search result should be over 2400 words (3C).

Include images to stimulate imagination and place them in a proper way to increase readability. 

Significant panda updates:

1.0 - February 24, 2011 (Monday)

2.0 - April 11, 2011 (Monday)

2.1 - May 10, 2011 (Tuesday)

2.2 - June 16, 2011 (Thursday)

2.3 - July 23, 2011 (Saturday

Besides another important panda update in March 2012, states “over-optimization penalty" that does mean if you do more works (low quality) it will be penalized by Google.

Effects of Google Panda:

With the panda update, Google has improved their ability to detect scraper sites and banish them from the SERPs. This update has brought almost 12% changes in the search results.  As the consequence of panda update by Google, a rise in the rankings of social networking sites and news sites has been found. 

Consequences of Google Panda:

Lower the rank of "low-quality sites" or "thin sites"

Thin or duplicate content is treated as a low ROI tactic

It penalizes or permanently bans spammy and copied content

Time lapse updates make testing almost impossible

Link building is not a way to overcome a quality penalty

SEOs need to acquire deeper skill sets

If you are a webmaster or an SEO expert, you must know Google Panda as “Google Panda" is more a ranking factor than algorithm update”. Be out of your old SEO methods and accept Panda for better ranking.