You do a lot of SEO work, still not #1 on Google’s search results. Is
that right? If yes, you can ask- why? The reason is lack of quality works. As
the most important part of quality works that comes us first is the quality
content. As quality content is the king, you must know how to write quality
content. To do it well, you must know and adopt the art of writing LSI content.
To do it very well, you must get out of the conventional notion of using more
keywords and incensing keyword densities. But it does not mean that you should
not take keywords into consideration. You should consider them in the most
technical and strategic ways, as after Panda and Penguin updates, Google uses
artificial intelligence in a more sophisticated, scalable and smarter ways.
Like human quality tester, it inspects measures and scrutinizes the quality of content,
judges its originality, uniqueness and relevancy. It keeps records of human
performance on a webpage. Now spiders and bots do a good deal more than ever
before. Unlike taking a quick glance at a few key locations within text
contents and picking out the most obvious keywords for a quick judgement, now
Google uses advanced and complex algorithms that take Latent Semantic Analysis
(LSA) or Latent Semantic Indexing (LSI) under great consideration.
Now to tell about LSI is a way of writing. It is a specific way of using
language that compels search engines taking your content relevant, ideal and above
all authoritative.
How does it work?
Latent Semantic Analysis takes the content of a web page in
some specific ways for better consideration. It strips away the largely
irrelevant words. It never takes articles (a, an, the), pronouns (he, she, it),
preposition and conjunctions (and, because, but) under its consideration. Putting
them aside, it starts scanning text and compares vocabulary and trusted sources
of information on the same type of content topic and content subject. An authoritative
text on carpets may be pile, underlay, carpet, weave, pattern, wool, laying,
fitting and so on.
How to do this
To write LSI content you should use your main keyword down,
right and in the middle of a word sheet or word document. Then you have to keep
your main keyword surrounded by many relevant words or keywords and phrases.
Say for example, if you are developing content for a web design firm and if
your main keyword is “Website Design Company”, you can surround the keyword
with many relevant keywords like “Web Design Firm”, “Website Design Centre” and
many like these. If your keyword is “online marketing”, you can choose words like
web marketing, internet marketing, SEO, SMO, PPC and many like these.
To do this very well, at first, make a list of relevant keywords
and then proceed to write your LSI content. You should try to use them in a
fair range. The thumb rule is 10 relevant keywords in a 600-word article. Do
not overload your content with more relevant keywords. Never make it sound
silly, using a great number of relevant keywords. You write naturally and do
not insert the words forcefully and that sounds badly in some places. Using of long
tail keyword is always advisable.
You should include your main keyword or key phrase somewhere near the
top and once within the top half and somewhere near the bottom. Using a wider
range of contextually relevant words will help your text stand better in the competition.
Your chance of achieving good rank on Goole is more with this method.
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